Heber City’s #1 Search Engine Marketing Expert
Paid search buys you the top of the page today
SEO is the better long-term investment and we will usually push you there first. But SEO takes months, and sometimes you need the phone to ring this week — a new location, a slow season, a service you want to push, or a competitor who just started outbidding you.
That is what paid search is for. You pay for the click, you get the position immediately, and you can turn it off the moment it stops paying.
Where the money usually leaks
Most of the accounts we take over are losing money in the same few places.
Broad match with no negatives
You bid on “plumber” and pay for “plumber salary,” “plumber apprenticeship” and “how to become a plumber.” A proper negative keyword list is the fastest saving in most accounts.
Sending every click to the homepage
Someone searching “emergency water heater repair” should land on a page about emergency water heater repair, with a phone number at the top. Sending them to your homepage to go hunting is how you pay for a click and get nothing.
Radius targeting that ignores geography
A thirty-mile radius from Heber City includes a lot of terrain nobody is driving over. We target by the areas you will actually serve profitably.
No conversion tracking
If you cannot see which keyword produced a phone call, you are guessing. Half the accounts we audit are optimising toward clicks, which Google is delighted to sell you more of.
Nobody answering
Paying for a click and then missing the call is the most expensive mistake in this whole list. If that is happening, fix it with an AI receptionist before you spend another dollar on ads.
How we run it
Tight keyword sets grouped by intent, negatives maintained continuously, a landing page that matches the search, call tracking so every conversion is attributed, and a spend ceiling agreed before anything goes live.
You keep ownership of the ad account. We are not going to hold your campaign history hostage — if you leave, the account and its data stay yours.
Being straight about the budget
Paid search only makes sense above a certain spend, and below it you are better off putting the money into reviews and your Google Business Profile. In most local trades a meaningful test needs a few hundred dollars a month in ad spend on top of management, and it needs three months before the data means anything.
If your budget is small, we will tell you to spend it elsewhere. That is a real conversation we have most weeks.
Which one do you need?
Usually both, in this order: fix the profile, get reviews coming in, then use paid search to cover the gap while SEO matures. Ads for speed, SEO for compounding.
Book the free consultation and we will look at your situation and tell you honestly which one your money should go into first.