Heber City’s #1 Campaign Marketing Specialist
The cheapest customer is the one you already have
Everyone spends on finding new customers. Almost nobody works the list they already own — the people who already paid you once, already trust you, and already have your invoice in their email.
Text and email campaigns are the highest-return marketing most local businesses are not doing.
Why text works and email mostly does not
Texts get opened almost immediately, and read. Marketing emails largely do not — they land in Promotions and die there.
So we use them for different jobs. Text for anything time-sensitive: appointment reminders, we-are-in-your-area-today, a seasonal slot that just opened. Email for anything that needs length: a seasonal guide, a maintenance checklist, an annual reminder.
Get that backwards — long sales emails, or texting people weekly — and you will train your list to ignore you or opt out.
Campaigns that actually earn
Reactivation
Customers who used you once, twelve to eighteen months ago, and have not been back. A single well-written message to that list is usually the most profitable thing we send all year.
Seasonal
Furnace service before the first cold snap. Sprinkler blowouts before the freeze. Gutter clearing before the leaves. You know your calendar; we make sure the message lands the week before people start searching, not the week after.
Appointment reminders
Unglamorous and immediately profitable. Every no-show is a wasted slot you cannot resell.
Review requests
Automated right after the job, feeding your review engine and, through it, your map pack ranking.
Post-job follow-up
A check-in a week later catches small problems before they become bad reviews, and reminds people you exist for the next thing.
The legal part, briefly
Text marketing is regulated, and the fines are per message. You need genuine consent, a working opt-out in every message, and clear identification of who is texting. We set it up compliantly and keep the records — and we will refuse to blast a purchased list, because that is how businesses get their number blocked and end up in front of a lawyer.
The CRM underneath
Campaigns need somewhere to live. We set up the pipeline so leads, customers and jobs are tracked, tagged, and reachable — which means the next campaign takes an hour rather than a week of untangling spreadsheets.
Where to start
Usually with reactivation, because you can measure it in a fortnight and it costs almost nothing to send. Book the free consultation, tell us roughly how many past customers you have contact details for, and we will tell you what it is realistically worth before you spend anything.